The Founder

 
 

FutureStitch was founded by Peter Shi, a seasoned expert in sock manufacturing. As the manufacturing force behind Stance®, he brings over 14 years of hands-on experience and deep technical expertise to the brand, shaping a manufacturing approach defined by innovation and uncompromising quality.

Prior to co-founding the company with Taylor and Avi, he ran his own factory with 200+ machines, establishing strong capabilities in efficient production, consistent quality, and industrial-scale operations.

Taylor Shupe

Our Mission

 
 

To craft innovative socks that deliver comfort, durability, and sustainability for every step you take.

Stance x FutureStitch

Where It All Began

 
 
2009
 
Founded in San Clemente, California, USA
2020
 
Stance® China Established
2021
 
Stance® Achieved $200 Million Global Revenue, with 5% from China
2022
 
500k+ X-Platform Social Fans

What We Believe

 
 
All-Day Comfort

All-Day Comfort

Engineered for all-day wear with a secure, natural fit.

Re-Invent

Built to Last

Precision design and superior construction.

Sustainable

Better Materials. Better Impact.

Thoughtfully made with people and planet in mind.

Innovation Right Next To Your Skin

 
 

We never stop raising the standards for textiles that come into contact with the body.

All-Climate

FRESHTEK™ is a performance fiber technology that adapts to your body temperature, delivering a fresher, cooler, and drier feel against the skin.

Hi-Tech

Ultra-Durable

INFIKNIT™ is a proprietary yarn innovation engineered to reinforce high-friction zones-delivering up to 30× the durability of standard socks and backed by a lifetime guarantee.

Like Air

Ultra-Soft

Butter Blend™ is an ultra-soft fabric made from sustainably sourced seaweed and milk protein fibers, delivering an exceptionally smooth, breathable feel against the skin.

Ultra Soft